Social Media
Social Media Marketing OVERVIEW
Social media isn’t just about likes — it’s about building trust, staying top-of-mind, and connecting with local customers who need paving services. We help paving companies create strategic, engaging social media campaigns that drive awareness, leads, and growth. From content creation to ad management, we handle everything so you can focus on running your business.
Ready to make your paving company stand out online? Schedule Your FREE Consultation today!
What's included?
Social Media Strategy & Planning
Every successful campaign starts with a solid plan. We create a customized strategy designed specifically for your business goals and audience.
Platform selection (Facebook, Instagram, LinkedIn, etc.) based on where your customers are
Audience targeting based on location, interests, and behaviors
Monthly content calendars aligned with seasonal paving needs
Goal setting for engagement, brand awareness, and lead generation
Competitive research to position your company ahead of others
With a strategic foundation, you’ll have a clear and effective path to growing your presence.
Content Creation & Management
Strong content builds trust and keeps your audience engaged. We handle all aspects of posting and promoting your paving services professionally.
Professional post creation (photos, graphics, and videos)
Educational posts about your services (like asphalt repair, sealcoating, new driveway installation)
Promotional ads for specific services or seasonal offers
Customer reviews and testimonials shared to boost credibility
Engagement with comments and messages to build relationships
Fresh, consistent content ensures your company stays top-of-mind when it’s time for a paving project.
Paid Social Advertising & Lead Generation
Organic reach is important, but paid ads can supercharge your growth. We create and manage targeted ad campaigns to bring in more local leads.
Localized ad targeting to homeowners, property managers, and businesses
Retargeting ads for people who visited your website or interacted with your page
Special offer promotions (discounts on driveways, free quotes, etc.)
Lead form ads to capture inquiries directly from social platforms
Ongoing ad performance tracking and optimization
Paid social strategies help you reach more people, faster — and drive real results you can see.
WHY CHOOSE US?
Turning likes into leads — and followers into customers.
Industry-Specific Expertise
We know what paving customers care about — and how to connect with them online.
Local Market Focus
We target your immediate service area, ensuring every dollar spent stays close to home.
Professional Content Creation
Your posts and ads will always look clean, polished, and on-brand.
Results-Driven Campaigns
We don’t just chase likes — we focus on generating real leads and opportunities.
Clear Communication
You’ll always know what’s being posted, promoted, and why.
Performance Reporting
Regular updates and insights so you can see exactly how your social media is growing your business.
FREQUENTLY ASKED QUESTIONS
It depends on your market, but Facebook and Instagram are usually the best for reaching homeowners and businesses. LinkedIn can also be valuable for commercial projects.
We typically recommend posting 3–5 times per week for optimal engagement, but we customize posting schedules based on your goals.
Absolutely. We can create and manage highly targeted ad campaigns on both platforms to drive leads and brand awareness.
We create a mix of educational, promotional, and engaging content — including images, short videos, service spotlights, customer testimonials, and seasonal promotions.
Budgets vary, but many paving companies start around $500–$1,500/month for local social ads. We help you maximize your return on whatever budget you’re comfortable with.
Organic growth takes time, but many clients see engagement improvements within the first month. Paid ads can generate leads even faster, usually within a few days of launching.
Yes! You’ll have the option to review and approve content before anything is posted or promoted.