Radio
radio advertising OVERVIEW
Radio advertising is one of the most powerful ways to stay top-of-mind with local customers — and it works especially well for paving companies targeting homeowners, businesses, and property managers. With the right message and the right station lineup, radio ads can build trust, drive calls, and create lasting brand recognition. We create and manage local radio campaigns that turn listeners into loyal customers.
Ready to get your message on the airwaves? Schedule Your FREE Consultation today!
What's included?
Strategic Station Selection & Media Buying
The right stations and the right time slots make all the difference. We ensure your message reaches your ideal customers when they’re most likely to listen.
Research and selection of local stations with the right audience
Buying ad spots during peak listening times (morning and afternoon drive times)
Negotiation for better rates and added-value bonuses
Scheduling across AM/FM and digital radio streaming where applicable
Budget planning to get the most impact for your investment
Strategic station selection ensures every dollar you spend is working to bring in new leads.
Creative Ad Production & Messaging
A strong radio ad grabs attention, builds credibility, and sticks in people’s minds. We help you craft ads that do all three.
Professional scriptwriting customized to your services and brand
Voice talent selection that matches your company’s tone
Background music or sound effects to enhance message recall
Clear, simple calls-to-action to drive listener response
Service-focused messaging for things like residential paving, parking lots, repairs, and sealcoating
Well-crafted radio ads make your paving company the first name people think of when they need asphalt work.
Campaign Monitoring & Lead Tracking
We make sure your radio investment is working by tracking performance and optimizing as needed.
Call tracking numbers unique to your radio ads
Website visit tracking linked to campaign timing
Analysis of call volume and lead quality after airing
Recommendations for adjusting ad timing, messaging, or station mix
Regular reporting so you can see exactly how your campaign is performing
Tracking and optimization turn radio advertising from a “brand play” into a measurable lead-generation tool.
WHY CHOOSE US?
Turning listeners into loyal customers for your paving business.
Industry-Specific Knowledge
We understand the paving industry — and how to speak to your ideal customers.
Local Market Expertise
We know which local stations deliver the best results for paving companies.
Compelling Creative
Our ads are professionally written and voiced to grab attention and drive action.
Strategic Planning
We match your services to the right stations, times, and audiences for maximum ROI.
Flexible Budget Options
Whether you’re investing big or starting small, we build campaigns that fit.
Cross-Platform Expertise
We can blend AM/FM and streaming radio to expand your reach.
FREQUENTLY ASKED QUESTIONS
Absolutely! Radio is highly trusted, and local stations remain a great way to reach homeowners, business owners, and property managers in your service areas.
Budgets vary based on your market and station selection, but many local campaigns start around $1,500–$3,000 per month. We’ll help you build a plan that matches your goals.
Yes! We research and recommend the best stations based on your ideal customer demographics and location.
Most radio spots are 30 seconds or 60 seconds. We’ll help you determine the best length based on your goals and budget.
Definitely! We provide full scriptwriting, voice talent selection, and production services to create a professional, high-impact ad.
Yes! We set up call tracking numbers and monitor website traffic during your campaign to give you real performance insights.
Absolutely. We can extend your campaign to popular streaming platforms like iHeartRadio, Pandora, and Spotify for even greater reach.