GOOGLE ADS
GOOGLE ADS OVERVIEW
When potential customers search for paving services in their area, you want your company at the top of the list. Google Ads makes that possible — but only with the right strategy behind it. At [Your Agency Name], we specialize in managing high-performing Google Ads campaigns designed specifically for paving contractors. Our professional, friendly team knows how to maximize your ad spend, drive the right leads to your site, and help you grow your business faster.
Ready to dominate your local market? Schedule Your FREE Consultation today!
What's included?
Campaign Creation & Setup
We set up your account and campaigns for success from the start with:
Custom keyword research targeting high-intent paving terms
Strategic ad group creation for different services (driveways, parking lots, repairs, etc.)
Professional ad copywriting designed to boost clicks
Initial geo-targeting setup focused on your local service areas
Proper conversion tracking installation to measure real results
A strong foundation ensures your ads are shown to the right people, in the right places, at the right time.
Campaign Management & Optimization
We don’t just “set it and forget it” — your campaigns are actively managed and optimized to improve performance over time:
Daily bid adjustments to control costs and maximize ROI
Keyword expansion and negative keyword management
A/B testing of ad variations for higher click-through rates
Geo-targeting refinements based on performance
Ongoing budget monitoring to eliminate wasted spend
Continuous optimization keeps your ads sharp, competitive, and profitable.
Landing Page & Conversion Optimization
Getting clicks is just the first step — we make sure your website turns those clicks into real leads:
Customized landing pages built for each campaign
Mobile-optimized designs that load fast and look great
Strong calls-to-action (CTAs) that drive form fills and phone calls
Streamlined contact forms for better user experience
Tracking and analysis of lead sources for smarter decision-making
With high-converting landing pages, you don’t just get more traffic — you get more jobs booked.
WHY CHOOSE US?
Local expertise, transparent results, and campaigns that actually convert.
Paving Industry Expertise
We know the difference between sealcoating and a full resurface — and we use that knowledge to craft smarter ads.
Proven Results
Our clients regularly see higher-quality leads, lower cost-per-click, and stronger close rates.
Local Market Focus
We specialize in geo-targeted campaigns that drive real customers in your specific service areas.
Conversion-Focused Approach
Getting clicks is great — but getting calls and booked jobs is the real goal.
Transparent Reporting
You’ll always know exactly how your ads are performing with clear, honest reporting.
Dedicated Account Management
You’ll have a real person (not a robot!) managing and optimizing your campaigns every week.
FREQUENTLY ASKED QUESTIONS
Budgets vary depending on your market size and competition, but many paving companies start with $1,500–$3,000/month for a healthy campaign. We’ll help you find the right budget to match your goals.
You can start seeing clicks and leads within days of launching your campaign! However, true optimization (best cost-per-lead and ROI) typically happens over the first 30–60 days.
Yes! We believe in full transparency. You’ll have access to your Google Ads account at all times and retain ownership, even if you ever decide to move on.
We can promote all types of paving services, including residential driveways, commercial parking lots, asphalt repair, sealcoating, chip and seal, and more.
Yes — if needed, we can create or optimize dedicated landing pages to ensure they’re built to convert visitors into leads.
Absolutely! We specialize in multi-location targeting, allowing you to run effective campaigns across multiple cities, counties, or even states.
Google Ads is a paid strategy where you show up instantly by bidding on keywords. SEO is an organic strategy that earns rankings over time. For the best results, we recommend using both together.